PAID SOCIAL RESULTS
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Implemented a funnel strategy that took my client from a monthly average of 9 purchases to 120+ and turned their $2k ad spend into $30,000+ month-over-month in return for MotoMachines
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Produced strategy and creative that resulted in consistent CTR's over 3-4% (shout-out to them for having an easy to love product though!)
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The below screenshot is the average data for 67 campaigns from July - December 2020 for MotoMachines.
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- Responsible for the strategic planning and implementation of the social media marketing strategy across the U.S. for Hills Bros. Coffee, Hills Bros. Cappuccino, and Chock full o'Nuts
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Redefined and optimized their approach to paid, owned, and earned social media content
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Doubled organic weekly engagement, tripled revenue ROI on paid social media, and increased weekly reach by 30% in the first year
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Chock full o'Nuts specifically increasing impressions and engagement by over 860% in the first 6 months. For
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A rave review from the brand that my dynamic ads look" like a real money-making machine” allowing the funneling of a continued monthly ad spend. Giving them a return on ad spend of almost 3x on Facebook
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Innovating and identifying social media trends and opportunities proactively and creatively
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Oversaw planning from end to end delivery of Social Media campaigns to drive reach, engagement, and commercial ROI
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Management of creative and was responsible for the creative output across social media campaign
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Converting 821 new email sign-ups during a three-month campaign from cold traffic optimizing for Hills Bros. Cappuccino
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For a multi-million dollar automotive client, I upped their link clicks from 56 to 507 and their landing page views from 6 to 287 as well as more than 5x their view rate on their videos and upped their website sessions and users by nearly 30%.
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Saved another client on average a $1 per click and upped their reach by 1,000-4,000 people.
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And another client turned page likes from 6 to 143 per campaign, reaching almost 2x the number of people they were reaching before leading to more quality leads and conversions.
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Directed and was the lead on an influencer marketing strategy for one of the worlds largest outdoor furniture manufacturers Agio International
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Determined and managed budgets for paid social campaigns and social content production
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Executed on-going design of engaging organic content for more than five clients at a time